Responsible Innovation

With a series of factors – from social media to the power of brand – shifting consumer preferences and buying habits, businesses must respond if they are to compete, stay relevant and succeed. Now, being a responsible business take centre stage of any corporate strategy whether driven by a requirement to fulfil increasingly stringent legislation to deal with greenhouse gas emissions, waste and energy efficiency or directly responding to changing consumer demands. Whatever, the driver, people want the brands they spend their money with to be trustworthy, inclusive and sustainable. Listen as Duncan Smith explores what this means and how organisations need to innovate responsibly and layer in sustainability, inclusiveness and trustworthiness.